We believe hearing protection is extremely important for young people. So it's important to us that protecting your hearing never compromises how you look or feel. We want to create something that not only performs, but is something you actually want to use

We believe disposable earplugs still have a long way to go aesthetically, with most being brightly coloured foam cylinders you have to cram into your ears, making them difficult to wear and, frankly, leave you standing out like a sore thumb.

It should come as no surprise, then, that our design should take inspiration from the very source of its inception. If you haven't guessed it already... It's mushrooms.

Fantastic branding aside (if we do say so ourselves), this approach is about so much more than looking different to our competitors. A mushroom-inspired form allows the user to wear a sleeker, more inconspicuous earplug than the traditional foam cylinder, whilst creating an opportunity to rethink how a earplug should sit in and around the ear.

Our aim is for protecting your hearing to feel less like an afterthought and more like something people are proud of.